Starbucks Corporation

Starbucks Corporation is the premier roaster, marketer, and retailer of specialty coffee globally, operating in 89 markets. Formed in 1985, Starbucks' common stock trades on the Nasdaq Global Select Market under the symbol "SBUX." The company purchases and roasts high-quality coffees, which it sells along with handcrafted coffee, tea, and other beverages, and a variety of high-quality food items through company-operated stores. Starbucks also sells a variety of coffee and tea products and licenses its trademarks through other channels, including licensed stores and grocery and foodservice through its Global Coffee Alliance with Nestlé S.A. In addition to its flagship Starbucks Coffee® brand, the company sells goods and services under the Teavana®, Ethos®, and Starbucks Reserve® brands. Starbucks aims to maintain its standing as one of the most recognized and respected brands worldwide. The company expands its global store base, adding stores in existing, developed markets like the U.S. and in higher growth markets, while optimizing the mix of company-operated and licensed stores. Starbucks drives beverage, equipment, process, and technology innovation, including its digital platform, to offer new, innovative coffee and other products across new categories and diverse channels. In the fourth quarter of fiscal 2024, Starbucks implemented its "Back to Starbucks" strategy.