Boston Beer Establishes 10b5-1 Plan for $25M Share Repurchase Program
SAM is trading near its 52-week low of $169.98 (5.3% above the low).
Summary
Boston Beer Company has set up a 10b5-1 plan to execute its $25 million share repurchase program between late June and late September 2026, providing a concrete timeline for the buyback.
Key Events · Financing and Capital Events · SAM
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Share Repurchase Plan Established
The company entered into a 10b5-1 plan to repurchase up to $25 million of its Class A Common Stock.
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Execution Window Defined
The buyback will occur between June 29, 2026, and September 25, 2026.
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Follows Prior Authorization
This plan formalizes the execution of a $25 million share repurchase program previously authorized on March 16, 2026.
Analysis · SAM · Manufacturing
The company has formalized the execution of its previously authorized $25 million share repurchase program by establishing a 10b5-1 plan. This plan outlines the specific period from June 29, 2026, to September 25, 2026, during which the company intends to buy back its Class A Common Stock. This move provides clarity on the timing of the buyback, which can be seen as a positive signal of management's confidence and commitment to returning value to shareholders, especially following recent financial challenges including a significant Q1 net loss and a large litigation expense.
How filings like this one have moved
In the 30 days to Oct 26, 2026, 29.9% of the 1374 measured filings Wiseek scored 7 moved their stock by 5% or more by the next session's close. The median move was -0.12%. These are measured outcomes after filings of this importance, not a forecast for this one.
Measured one observation per ticker per day, after exclusions. Current figures: Filing Impact Tracker · open dataset
At the time of this filing, SAM was trading at $178.93 on NYSE in the Manufacturing sector, with a market capitalization of approximately $1.9B. The 52-week trading range was $169.98 to $264.46. This filing was assessed with positive market sentiment and an importance score of 7 out of 10.