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ROL
NYSE Trade & Services

Rollins Family Entity LOR Inc Buys $50M of Stock in Open Market

Arie Shkolnikov · Analysis by Wiseek AI
More coverage: Consumer
Sentiment info
Positive
Importance info
7
Price
$35.9
Mkt Cap
$17.224B
52W Low
$29.285
52W High
$66.14
52W Position info
23% above low
Off High info
46% below high
Rel. Volume info
0.7× avg
Market data snapshot near publication time

ROL sits 23% above its 52-week low of $29.285.

Summary

LOR Inc, a 10% owner tied to the Rollins family, bought 1.44M shares for about $49.96M at a weighted-average $34.59 on October 29, days after soft Q3 margins and a guidance cut.


Key Events · Ownership and Investor Activity · ROL

  • 10% Owner Buys $50M Open Market

    LOR Inc acquired 1,444,402 ROL shares on 2026-10-29 at a weighted-average $34.5864, for total consideration of about $49.96M.

  • Purchase Price Range Disclosed

    Individual fills ranged from $33.94 to $34.785 per share, bracketing the $34.5864 weighted average.

  • Stake Now 146.7M Direct Shares

    Post-transaction direct holdings are 146,728,468 shares, with a further 3,945,035, 744,963 and 2,235,811 shares held indirectly through RCTLOR, RFT Investment Company and RFA Management.

  • Bought Into Post-Earnings Weakness

    The purchase follows the 2026-10-21 Q3 release, which showed revenue up 6.2% to $1.09B but margin compression of 140 bps and full-year organic growth guidance cut to 4%-6%.


Analysis · ROL · Trade & Services

LOR Inc, the Rollins family holding vehicle and a 10% owner, put roughly $50 million of real cash into ROL shares at a weighted-average $34.59 — a large open-market purchase, not an option exercise or grant. It lands days after the Q3 report showed 6.2% revenue growth but 140 bps of margin compression and a cut to full-year organic growth guidance to 4%-6%, so the family is buying into post-selloff weakness. The stake is already enormous (146.7M direct shares plus ~6.9M held through affiliated LLCs), so this is incremental rather than a control move, but the dollar size makes it the most concrete insider conviction datapoint on ROL this year.

How filings like this one have moved

In the 30 days to Nov 2, 2026, 32.7% of the 1910 measured filings Wiseek scored 7 moved their stock by 5% or more by the next session's close. The median move was 0.00%. These are measured outcomes after filings of this importance, not a forecast for this one.

Measured one observation per ticker per day, after exclusions. Current figures: Filing Impact Tracker · open dataset

At the time of this filing, ROL was trading at $35.90 on NYSE in the Trade & Services sector, with a market capitalization of approximately $17.2B. The 52-week trading range was $29.29 to $66.14. This filing was assessed with positive market sentiment and an importance score of 7 out of 10.

View Main SEC Filing

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ROL - Latest Insights

ROL
Oct 22, 2026, 4:06 PM EDT
Filing Type: 10-Q
Importance Score:
7
Price at Filing: $35.26
Real-time Price: $35.90 info
Change: +$0.640 (+2%) info
Market Cap: $17.224B info
ROL
Oct 21, 2026, 4:07 PM EDT
Filing Type: 8-K
Importance Score:
7
Price at Filing: $32.82
Real-time Price: $35.90 info
Change: +$3.08 (+9%) info
Market Cap: $17.224B info
ROL
Oct 21, 2026, 4:05 PM EDT
Source: Dow Jones Newswires
Importance Score:
7
Price at Filing: $33.45
Real-time Price: $35.90 info
Change: +$2.45 (+7%) info
Market Cap: $17.224B info
ROL
Jul 23, 2026, 4:53 PM EDT
Filing Type: 10-Q
Importance Score:
7
Price at Filing: $39.70
Real-time Price: $35.90 info
Change: -$3.80 (-10%) info
Market Cap: $17.224B info
ROL
Jul 22, 2026, 4:21 PM EDT
Source: Reuters
Importance Score:
8
Price at Filing: $39.16
Real-time Price: $35.90 info
Change: -$3.26 (-8%) info
Market Cap: $17.224B info