Reborn Coffee Signs $30M-Target Aloe Beverage Supply Deal With Visvita, $2M Initial PO
REBN has more than doubled off its 52-week low of $0.649 on light trading volume (0.2× avg).
Summary
Reborn Coffee disclosed a Master Product Supply Agreement with Visvita Corporation targeting $30 million of first-year beverage volume, with a $2 million initial purchase order already in hand. The deal is non-exclusive and the volume figure is a target rather than a binding commitment.
Key Events · M&A and Partnerships · REBN
-
Visvita Supply Agreement Signed
A Master Product Supply Agreement dated October 11, 2026 covers aloe vera and other beverages sold to Visvita on a non-exclusive basis, with POs binding only on Reborn's written acceptance.
-
$30M Target, $2M Initial Order
The parties agreed to try to reach $30,000,000 of first-year volume; an initial $2,000,000 purchase order was entered into upon signing.
-
Margin and Freight Retained
Reborn sets the supply price and margin on each PO and bears CIF freight and insurance, planning shipments through its Reborn Logistics subsidiary from the Port of Busan to a U.S. warehouse.
-
Related-Party Overlap
Visvita President Michael Aminpour also serves as Reborn's Head of Global Sales Advisory, per the filing.
Analysis · REBN · Trade & Services
Reborn has secured a second distribution agreement, this one for aloe vera and other beverages, with a stated first-year volume target of $30 million and a $2 million initial purchase order already signed. The structure matters more than the headline: Reborn sets the price and margin on each order and keeps the freight economics through its Reborn Logistics subsidiary, so the revenue could carry actual margin instead of just top-line. Against a company that reported just $310K of cash and going-concern doubt in its Q2 10-Q, and that received a Nasdaq notice on September 22 for failing the $2.5M stockholders' equity requirement, contracted volume is the most direct path to fixing the balance sheet problem. Two caveats temper it: the $30 million is a target the parties 'should try to achieve,' not a binding minimum, and Visvita's President Michael Aminpour is also Reborn's Head of Global Sales Advisory, a related-party overlap that warrants scrutiny of how orders are priced and collected.
How filings like this one have moved
In the 30 days to Oct 22, 2026, 29.4% of the 1560 measured filings Wiseek scored 7 moved their stock by 5% or more by the next session's close. The median move was -0.47%. These are measured outcomes after filings of this importance, not a forecast for this one.
Measured one observation per ticker per day, after exclusions. Current figures: Filing Impact Tracker · open dataset
At the time of this filing, REBN was trading at $1.73 on NASDAQ in the Trade & Services sector, with a market capitalization of approximately $14.9M. The 52-week trading range was $0.65 to $2.95. This filing was assessed with positive market sentiment and an importance score of 7 out of 10.