Ferrari Appoints Former BMW Group Italy CEO as New Chief Marketing & Commercial Officer
RACE is trading near its 52-week low of $312.51 (10% above the low).
Summary
Ferrari announced a significant leadership change, appointing Massimiliano Di Silvestre, former BMW Group Italy CEO, as its new Chief Marketing & Commercial Officer, replacing a long-serving executive.
Key Events · Executive and Board Changes · RACE
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New Chief Marketing & Commercial Officer Appointed
Massimiliano Di Silvestre, previously President and CEO of BMW Group Italy, will join Ferrari's Leadership Team as Chief Marketing & Commercial Officer, effective July 1, 2026.
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Long-Serving Executive Departs
Enrico Galliera, who served Ferrari for over sixteen years, has decided to leave the company. His departure was a mutual decision, indicating a planned transition.
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Strategic Leadership Role
The Chief Marketing & Commercial Officer position is critical for Ferrari's brand strategy, commercial development, and guiding the company's next phase of growth in the luxury automotive sector.
Analysis · RACE · Manufacturing
Ferrari has appointed Massimiliano Di Silvestre, formerly President and CEO of BMW Group Italy, as its new Chief Marketing & Commercial Officer. This is a key leadership change for a luxury brand, as the role is central to brand strategy and commercial development. The outgoing officer, Enrico Galliera, is departing after over 16 years, a decision made in agreement with the company, suggesting an amicable transition.
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At the time of this filing, RACE was trading at $345.05 on NYSE in the Manufacturing sector, with a market capitalization of approximately $81.6B. The 52-week trading range was $312.51 to $519.10. This filing was assessed with neutral market sentiment and an importance score of 7 out of 10.