Prenetics' IM8 Secures Jay Shetty as Global Ambassador and Shareholder

summarizeSummary

Prenetics' IM8 brand announced a multi-year global partnership with wellness influencer Jay Shetty, who will also become a shareholder, expanding the brand's reach beyond sports.

check_boxKey Events

• New Global Ambassador

  IM8, Prenetics' health and longevity brand, partnered with Jay Shetty, a #1 New York Times bestselling author and podcast host, as its first global ambassador from outside the world of sport.

• Equity Alignment

  Jay Shetty also becomes a shareholder in Prenetics, aligning his long-term interests with the company, similar to other high-profile partners like David Beckham and Giannis Antetokounmpo.

• Expands Brand Reach

  Shetty brings a massive global community of over 70 million followers in wellness and mindfulness, significantly broadening IM8's target audience beyond its existing sports-focused partnerships.

• Reinforces Growth Strategy

  This partnership reinforces Prenetics' strategic focus on its IM8 brand, following recent strong Q1 results and raised full-year 2026 revenue guidance for IM8 to $190 million to $210 million.

auto_awesomeAnalysis

This partnership significantly expands IM8's brand reach into the global wellness and mindfulness audience through Jay Shetty's massive following. His equity stake in Prenetics aligns his long-term interests with the company's success, reinforcing the strategy of securing high-profile, equity-aligned ambassadors. This move supports the company's recently raised revenue guidance for IM8 and strengthens its position in the consumer health market.