Porch Director/Founder Ehrlichman Notices Sale of 585K Shares Worth ~$11.8M
PRCH has more than doubled off its 52-week low of $6.36.
Summary
Porch director/founder Matt Ehrlichman filed to sell 584,998 shares worth about $11.8 million under a pre-existing 10b5-1 plan, the largest insider sale notice in a 90-day stretch of steady distribution.
Key Events · Ownership and Investor Activity · PRCH
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Founder/Director Notices $11.8M Sale
Matt Ehrlichman, listed as Officer/Director, filed a Form 144 to sell 584,998 shares with an aggregate market value of $11,805,259.64 through J.P. Morgan.
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Largest Insider Notice in 90 Days
The proposed sale is roughly three times the $4.0 million officer notice from 2026-09-14 and far exceeds the CFO's $629K notice on 2026-10-29, extending a 90-day insider distribution trend of about $7.1 million in open-market sales with zero buys.
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Shares Are SPAC-Era Founder Stock
The 584,998 shares comprise 242,650 and 243,175 earnout shares from the de-SPAC merger plus 99,173 shares issued in exchange for qualified small business stock, acquired between 2020 and 2021.
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Sale Timing Near 52-Week High
The notice is dated 2026-11-03, with the stock at $21.60 versus a 52-week high of $21.615, following the Q3 beat and guidance raise on 2026-10-28 and the new 15,000,000-share ATM program filed 2026-10-30.
Analysis · PRCH · Finance
A founder/director-level insider is proposing to sell 584,998 shares worth roughly $11.8 million — far larger than the CFO and officer sales already noticed in the past two months. The shares trace back to SPAC-era earnouts and founder stock from 2020-2021, so this is long-held equity being monetized, not a short-term trade. It lands while the stock trades near its 52-week high of $21.615, right after a strong Q3 beat and raised guidance and alongside a new 15-million-share at-the-market program — a cluster of supply hitting the market at once.
How filings like this one have moved
In the 30 days to Nov 3, 2026, 32.3% of the 2077 measured filings Wiseek scored 7 moved their stock by 5% or more by the next session's close. The median move was 0.00%. These are measured outcomes after filings of this importance, not a forecast for this one.
Measured one observation per ticker per day, after exclusions. Current figures: Filing Impact Tracker · open dataset
At the time of this filing, PRCH was trading at $21.60 on NASDAQ in the Finance sector, with a market capitalization of approximately $2.5B. The 52-week trading range was $6.36 to $21.62. This filing was assessed with negative market sentiment and an importance score of 7 out of 10.