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NYSE Trade & Services

Philip Morris Doubles Down on Zyn Expansion, Q2 Beats but FY Guidance Cut

Tom Rudovsky · Reported by Dow Jones Newswires
More coverage: Consumer
Sentiment info
Positive
Importance info
7
Price
$191.242
Mkt Cap
$298.062B
52W Low
$142.11
52W High
$199.78
52W Position info
35% above low
Off High info
4.3% below high
Rel. Volume info
0.4× avg
Market data snapshot near publication time

PM sits 35% above its 52-week low of $142.11 on light trading volume (0.4× avg).

Summary

Philip Morris reported a strong Q2 beat with adjusted EPS of $2.20 vs. $2.03 consensus and revenue of $11.19B, up 10% YoY. The company is ramping investments in its Zyn nicotine pouch brand to defend market share against lower-priced rivals, shipping new variants in Q2 and planning 1.5mg and 8mg dry pouches for Q3. Zyn shipments rose 1.8% to 2.9B pouches, and smoke-free products now account for 42% of total sales. Despite the beat, full-year adjusted EPS guidance was cut to $8.26-$8.41 from $8.31-$8.46, reflecting increased spending on marketing and distribution. The bumper Q2 numbers cheered Wall Street.

At the time of this announcement, PM was trading at $191.24 on NYSE in the Trade & Services sector, with a market capitalization of approximately $298.1B. The 52-week trading range was $142.11 to $199.78. This news item was assessed with positive market sentiment and an importance score of 7 out of 10. Source: Dow Jones Newswires.


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Jul 22, 2026, 7:38 AM EDT
Source: Dow Jones Newswires
Importance Score:
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Price at Filing: $185.01
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Change: +$9.36 (+5%) info
Market Cap: $302.937B info
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Jul 22, 2026, 7:02 AM EDT
Filing Type: 8-K
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Jul 22, 2026, 6:59 AM EDT
Source: Dow Jones Newswires
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Price at Filing: $189.88
Real-time Price: $194.37 info
Change: +$4.49 (+2%) info
Market Cap: $302.937B info
PM
Jul 13, 2026, 6:05 AM EDT
Source: Reuters
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7
Price at Filing: $181.84
Real-time Price: $194.37 info
Change: +$12.53 (+7%) info
Market Cap: $302.937B info
PM
Jul 09, 2026, 5:30 AM EDT
Source: Dow Jones Newswires
Importance Score:
8
Price at Filing: $187.05
Real-time Price: $194.37 info
Change: +$7.32 (+4%) info
Market Cap: $302.937B info