China's Baby Bonus Lifts P&G Premium Diaper Sales 20%
PG is trading near its 52-week low of $137.62 (6.4% above the low).
Summary
China's new child-care subsidy is putting cash directly into young families' hands, and P&G is a clear beneficiary. The company's organic baby-care sales in Greater China jumped 20% in fiscal 2026, even as the global category grew only low single digits. P&G is expanding in premium and superpremium diapers, capitalizing on Chinese parents spending more per child despite fewer births. The subsidy—3,600 yuan per child under three—reaches over 25 million infants and toddlers, equivalent to about 12% of per capita consumer spending. This follows P&G's mixed Q4 results and the Thorne acquisition, but the China baby-care momentum is a fresh positive. Watch whether the subsidy translates into sustained premium diaper demand in coming quarters.
At the time of this announcement, PG was trading at $146.40 on NYSE in the Trade & Services sector, with a market capitalization of approximately $340B. The 52-week trading range was $137.62 to $167.25. This news item was assessed with positive market sentiment and an importance score of 7 out of 10. Source: Dow Jones Newswires.