PepsiCo Director Pohlad Buys $23.7M of Stock Days After Guidance Cut
PEP is trading near its 52-week low of $123.47 (6.5% above the low).
Summary
PepsiCo director Robert C. Pohlad bought 184,646 shares for $23.69M at $128.28 on October 14, a week after the company cut its full-year earnings guidance.
Key Events · Ownership and Investor Activity · PEP
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Director Buys $23.7M of Stock
Robert C. Pohlad acquired 184,646 shares at $128.28 on 2026-10-14 across four transactions, all held indirectly via his revocable trust.
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Trust Asset-Substitution Structure
Shares were acquired from irrevocable trusts using his power to substitute assets of equivalent value; the revocable trust transferred cash equal to the fair market value of the shares.
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Holdings Rise to 433,009 Shares
Post-transaction indirect holdings via the revocable trust total 433,009 shares, plus 22,953.5012 shares held directly.
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Follows Guidance Cut and 52-Week Low
The purchase comes after the 2026-10-07 8-K cut full-year core EPS growth guidance to roughly 1%-2% from 4%-6%, and after the stock broke below its prior 52-week low in September.
Analysis · PEP · Manufacturing
Director Robert C. Pohlad bought 184,646 PepsiCo shares at $128.28 on October 14, spending $23.69M of his own money — a real open-market purchase, not an option exercise or grant. The timing stands out: it comes one week after PepsiCo beat on Q3 EPS but slashed full-year core EPS growth guidance to roughly 1%-2% from 4%-6%, and after the stock broke below its prior 52-week low in September. The purchase was structured through his power to substitute assets: his revocable trust moved cash of equivalent value into irrevocable trusts in exchange for the shares, so the economic exposure is unchanged in form but the shares now sit in the revocable trust. For a company this size the dollar amount is modest relative to the whole, but a sitting director adding this much at these levels is a notable vote of confidence against a weak guidance backdrop.
How filings like this one have moved
In the 30 days to Oct 16, 2026, 29.5% of the 1476 measured filings Wiseek scored 7 moved their stock by 5% or more by the next session's close. The median move was -0.41%. These are measured outcomes after filings of this importance, not a forecast for this one.
Measured one observation per ticker per day, after exclusions. Current figures: Filing Impact Tracker · open dataset
At the time of this filing, PEP was trading at $131.49 on NASDAQ in the Manufacturing sector, with a market capitalization of approximately $179.2B. The 52-week trading range was $123.47 to $171.48. This filing was assessed with positive market sentiment and an importance score of 7 out of 10.