PepsiCo Recalls 122K Cases of Gatorade Over Undeclared Dyes
PEP is trading near its 52-week low of $124.215 (0.8% above the low).
Summary
PepsiCo voluntarily recalled 122,021 cases of Gatorade due to undeclared Yellow No. 6 and/or Yellow No. 5 dye, affecting Lemon Lime, Lemon Lime Zero, Orange, and Orange Zero varieties. The recall was initiated Sept. 25 and disclosed via FDA notice. This is a regulatory compliance issue with potential brand and financial impact, though the recalled volume is modest relative to PepsiCo's overall beverage sales. The company has been working to remove certain dyes from Gatorade products, with plans to eliminate colors from fruit punch, lemon lime, and orange varieties in fall 2026. Traders will watch for any expansion of the recall or consumer response.
At the time of this announcement, PEP was trading at $125.27 on NASDAQ in the Trade & Services sector, with a market capitalization of approximately $171B. The 52-week trading range was $124.22 to $171.48. This news item was assessed with negative market sentiment and an importance score of 7 out of 10. Source: Dow Jones Newswires.