Bolla Market Selects PAR Technology to Power Loyalty Program Across 160+ Stores
PAR sits 33% above its 52-week low of $11.59.
Summary
PAR Technology's PAR Retail platform has been selected by Bolla Oil Corporation to launch its new 'Bolla Rewards' customer loyalty program. This deal will deploy PAR's technology across more than 160 Bolla Market convenience stores in the New York Tri-State area. It represents a solid customer win, expanding PAR's presence in the retail technology sector and validating its platform's capabilities. This positive development adds to the company's recent strong Q1 earnings and ongoing activist investor interest.
At the time of this announcement, PAR was trading at $15.38 on NYSE in the Technology sector, with a market capitalization of approximately $634.4M. The 52-week trading range was $11.59 to $72.15. This news item was assessed with positive market sentiment and an importance score of 7 out of 10. Source: BayStreet.