Nike Guides FY27 Sales Down High-Single-Digits, Unveils $2.5B Pace Restructuring
NKE is trading near its 52-week low of $35.02 (8.4% below the low) on elevated volume (4.1× avg).
Summary
Nike's Q1 FY27 revenue fell 4% to $11.2B, slightly missing consensus, but the real shock is guidance: FY27 sales are expected to decline high-single-digits, with EPS of $1.15–$1.35. The company is launching a $2.5B savings program called Pace, including supply-chain upgrades and a three-region realignment, with ~$1.0B in pre-tax charges. Shares dropped over 4% after hours, and short interest hit a record ~87 million shares ahead of the report. This follows the Q1 earnings release yesterday and adds the forward-looking warning that was not in the initial Reuters report. The China digital wholesale exit and market-share losses to On Running and Hoka compound the pressure. Watch for further details on the Pace restructuring timeline and any updates on the Jordan scarcity strategy.
At the time of this announcement, NKE was trading at $32.09 on NYSE in the Trade & Services sector, with a market capitalization of approximately $52.1B. The 52-week trading range was $35.02 to $76.97. This news item was assessed with negative market sentiment and an importance score of 8 out of 10. Source: Wiseek News.