Morgan Stanley's E*TRADE Adds Bitcoin, Ethereum, Solana Trading
MS sits 61% above its 52-week low of $135.265.
Summary
E*TRADE from Morgan Stanley has completed its crypto spot trading rollout, giving eligible clients direct access to Bitcoin, Ethereum, and Solana alongside traditional assets. Trading is priced at 50 basis points through a Zero Hash-powered non-brokerage account, with custody and execution handled externally for now. The move follows Morgan Stanley's broader digital asset push, including a stablecoin portfolio launch in April and a Solana ETF filing in May. It also comes just a day after record Q2 results, reinforcing the firm's expansion into high-growth areas. The service is expected to eventually transition to Morgan Stanley Digital Trust, bringing infrastructure in-house. This integrates crypto into a familiar brokerage experience, potentially attracting retail investors who prioritize trust and consolidated views—factors highlighted in Morgan Stanley's own survey.
At the time of this announcement, MS was trading at $217.98 on NYSE in the Finance sector, with a market capitalization of approximately $343.8B. The 52-week trading range was $135.27 to $232.25. This news item was assessed with positive market sentiment and an importance score of 8 out of 10. Source: CryptoProwl.