Meta Launches Enterprise AI Platform Muse, Citi Sees $27B Revenue by 2030
META sits 42% above its 52-week low of $520.26.
Summary
Meta launched its Meta Enterprise Platform on Sept 28, introducing Muse, Meta Business Agent, Muse API, and Muse Code to commercialize AI for enterprise customers. Citi projects Muse could generate $27B in annual revenue by 2030, split between $23B in transactions and $4.5B in subscriptions. The platform already has 6.6M+ downloads and ~1.8M daily active users. Meta is also building in-house AI tools to replace third-party services, including a customer-facing coding model and an internal tool called MetaCode. The company cut internal access to Anthropic's Claude Code from ~60,000 to ~30,000 users, with spending on that service topping $105 million over 28 days. Wells Fargo raised its price target to $1,000, citing Muse and AI-driven product cycles. Former MongoDB CEO CJ Desai will lead the enterprise platform, reporting directly to Mark Zuckerberg. This follows Meta's Q2 results showing 28% revenue growth but compressed margins from AI spending and a $2.4B legal charge. The launch marks a significant push into enterprise AI monetization, with analyst estimates for 2027 operating expenses of $210–215B and capex of $250B exceeding Meta's own 2026 guidance of $130–145B.
At the time of this announcement, META was trading at $739.75 on NASDAQ in the Technology sector, with a market capitalization of approximately $1.9T. The 52-week trading range was $520.26 to $779.82. This news item was assessed with positive market sentiment and an importance score of 8 out of 10. Source: Wiseek News.