Macy's Raises Full-Year Outlook on 9% Price Hike, Tariff Refund Boost
M sits 28% above its 52-week low of $16.41.
Summary
Macy's lifted its full-year guidance after Q2 results, driven by a 9% increase in average selling price as it shifts to higher-end brands and pricier items like real fur and leather. The company now expects net sales of $21.68B-$21.83B (up from $21.5B-$21.75B) and adjusted EPS of $2.15-$2.35 (up from $2.00-$2.20). It also received $98M in tariff refunds during the quarter, with $96M earmarked to expand its Reimagine store program, which now covers 200 stores generating nearly 75% of store sales. This follows the earlier Q2 earnings reports but adds concrete numbers on pricing power, raised guidance, and refund allocation that were not previously disclosed. The strategy targets upper- and middle-income shoppers while low-income consumers pull back, and Bloomingdale's posted record Q2 sales volume. Watch for continued execution of the Reimagine rollout and whether premiumization sustains same-store sales growth.
At the time of this announcement, M was trading at $21.08 on NYSE in the Trade & Services sector, with a market capitalization of approximately $5.5B. The 52-week trading range was $16.41 to $26.59. This news item was assessed with positive market sentiment and an importance score of 8 out of 10. Source: Dow Jones Newswires.