Hasbro Inks Multi-Year Zelda Licensing Deal with Nintendo
HAS is trading near its 52-week low of $69.5 (13% above the low).
Summary
Hasbro signed a multi-year licensing deal with Nintendo to produce toys based on The Legend of Zelda franchise, starting in 2027. The first products—three six-inch figures—will be revealed at San Diego Comic Con later this month. This adds a major, enduring video game IP to Hasbro's portfolio, which already includes strong Q1 results and an active buyback program. The deal diversifies revenue beyond traditional board games and could attract collector and gamer demographics. No financial terms were disclosed, but the Zelda franchise has a decades-long global fanbase, making this a potentially material licensing win.
At the time of this announcement, HAS was trading at $78.75 on NASDAQ in the Trade & Services sector, with a market capitalization of approximately $11.4B. The 52-week trading range was $69.50 to $106.98. This news item was assessed with positive market sentiment and an importance score of 7 out of 10. Source: Dow Jones Newswires.