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GTN
NYSE Technology

Gray Media Lifts Q3 Political Ad Guidance to $188-$195M and Raises Revenue Floor

Arie Shkolnikov · Analysis by Wiseek AI
More coverage: Media & Entertainment Stocks · Communication
Sentiment info
Positive
Importance info
7
Price
$4.58
Mkt Cap
$479.169M
52W Low
$3.553
52W High
$6.435
52W Position info
29% above low
Off High info
29% below high
Rel. Volume info
0.9× avg
Market data snapshot near publication time

GTN sits 29% above its 52-week low of $3.553.

Summary

Gray Media raised Q3 political advertising guidance to $188-$195 million and lifted the low end of total revenue guidance to $950 million, while lowering corporate expense expectations and projecting no revolver borrowings at quarter-end.


Key Events · Earnings and Guidance · GTN

  • Political Ad Guidance Raised

    Q3 2026 political advertising guidance was raised to $188-$195 million, up from $165-$185 million, reflecting stronger-than-expected political ad spending.

  • Total Revenue Floor Lifted

    The low end of total revenue guidance was raised from $935 million to $950 million; the high end remains unchanged at $965 million.

  • Expense Guidance Lowered

    Corporate and administrative expense guidance was reduced from $35-$40 million to $30-$35 million, improving expected operating leverage.

  • Liquidity Position Strengthened

    The company expects no outstanding borrowings under its Revolving Credit Facility as of September 30, 2026, with approximately $379 million in AR securitization capacity.


Analysis · GTN · Technology

Stronger-than-expected political ad spending drove Gray Media to raise its Q3 2026 political advertising guidance to $188-$195 million, up from $165-$185 million, and lift the low end of total revenue guidance to $950 million. The company also lowered its corporate expense outlook and expects zero revolver borrowings at quarter-end. This meaningful upward revision comes as the company prepares for lender meetings to potentially refinance its credit facility.

How filings like this one have moved

In the 30 days to Oct 2, 2026, 29.9% of the 1656 measured filings Wiseek scored 7 moved their stock by 5% or more by the next session's close. The median move was -0.57%. These are measured outcomes after filings of this importance, not a forecast for this one.

Measured one observation per ticker per day, after exclusions. Current figures: Filing Impact Tracker · open dataset

At the time of this filing, GTN was trading at $4.58 on NYSE in the Technology sector, with a market capitalization of approximately $479.2M. The 52-week trading range was $3.55 to $6.44. This filing was assessed with positive market sentiment and an importance score of 7 out of 10.

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GTN - Latest Insights

GTN
Sep 28, 2026, 6:05 AM EDT
Source: GlobeNewswire
Importance Score:
8
Price at Filing: $4.58
Real-time Price: $4.58 info
Change: $0 (0%) info
Market Cap: $471.812M info
GTN
Aug 21, 2026, 4:50 PM EDT
Filing Type: 8-K
Importance Score:
7
Price at Filing: $4.90
Real-time Price: $4.58 info
Change: -$0.320 (-7%) info
Market Cap: $471.812M info
GTN
Aug 17, 2026, 7:39 PM EDT
Filing Type: 8-K
Importance Score:
7
Price at Filing: $4.98
Real-time Price: $4.58 info
Change: -$0.400 (-8%) info
Market Cap: $471.812M info
GTN
Aug 17, 2026, 9:06 AM EDT
Filing Type: 8-K
Importance Score:
7
Price at Filing: $5.15
Real-time Price: $4.58 info
Change: -$0.5675 (-11%) info
Market Cap: $471.812M info
GTN
Aug 07, 2026, 12:31 PM EDT
Filing Type: 10-Q
Importance Score:
8
Price at Filing: $5.38
Real-time Price: $4.58 info
Change: -$0.795 (-15%) info
Market Cap: $471.812M info