Canada Goose CEO Dani Reiss Buys C$1.06M of Shares Near 52-Week Low
GOOS is trading near its 52-week low of $7.53 (1.6% above the low).
Summary
Canada Goose CEO Dani Reiss bought 100,000 subordinate voting shares for approximately C$1.06 million on September 9, 2026, increasing his SVS ownership from 0.26% to 0.48% of outstanding SVS.
Key Events · Ownership and Investor Activity · GOOS
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CEO Buys 100,000 Shares
Dani Reiss acquired 100,000 subordinate voting shares on September 9, 2026 through DTR LLC at an average price of C$10.623, totaling approximately C$1,062,300.
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SVS Ownership Nearly Doubles
Reiss's SVS holdings rose from 119,413 shares (0.26% of outstanding SVS) to 219,413 shares (0.48% of outstanding SVS).
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Purchase Near 52-Week Low
The buy occurred with the stock trading just above its 52-week low of C$7.53, suggesting the CEO sees value at current levels.
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Voting Control Unchanged
Reiss continues to hold 20,130,334 multiple voting shares, representing 39.47% of outstanding MVS and approximately 36.28% of total voting power.
Analysis · GOOS · Manufacturing
Chair and CEO Dani Reiss spent roughly C$1.06 million of his own money buying 100,000 subordinate voting shares on the open market at an average of C$10.62 per share. The purchase nearly doubles his SVS position and comes while the stock trades just above its 52-week low of C$7.53, making this a meaningful insider conviction signal from the company's top executive. Reiss already controls about 36% of the voting power through his multiple voting shares, so the buy reinforces his alignment with outside shareholders rather than changing control dynamics.
How filings like this one have moved
In the 30 days to Sep 10, 2026, 30% of the 1963 measured filings Wiseek scored 7 moved their stock by 5% or more by the next session's close. The median move was -0.14%. These are measured outcomes after filings of this importance, not a forecast for this one.
Measured one observation per ticker per day, after exclusions. Current figures: Filing Impact Tracker · open dataset
At the time of this filing, GOOS was trading at $7.65 on NYSE in the Manufacturing sector, with a market capitalization of approximately $745.2M. The 52-week trading range was $7.53 to $14.99. This filing was assessed with positive market sentiment and an importance score of 7 out of 10.