Officer & Director William B. Cyr Files Intent to Sell Additional $2.0M in Shares
FRPT is trading near its 52-week low of $46.45 (3.1% above the low).
Summary
Freshpet Officer and Director William B. Cyr has filed an intent to sell an additional $2.0 million in shares, continuing a pattern of significant insider selling by him and related parties.
Key Events · Ownership and Investor Activity · FRPT
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Officer & Director Selling
William B. Cyr, an officer and director, intends to sell 42,907 shares valued at approximately $2.04 million.
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Ongoing Insider Distribution
This proposed sale adds to over $9.29 million in shares already sold by Cyr and related entities in the past three months, indicating a sustained pattern of insider distribution.
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Market Context
The selling occurs while Freshpet's stock is trading near its 52-week low, which could be interpreted negatively by the market.
Analysis · FRPT · Manufacturing
This Form 144 filing indicates that William B. Cyr, an officer and director, intends to sell an additional $2.0 million worth of Freshpet shares. This follows a pattern of significant share dispositions by Cyr and related entities, totaling over $9.2 million in the past three months. The continued selling by a key insider, especially while the stock is trading near its 52-week low, suggests a lack of confidence or a need for liquidity, which could weigh on investor sentiment.
How filings like this one have moved
In the 30 days to Sep 30, 2026, 29.5% of the 1626 measured filings Wiseek scored 7 moved their stock by 5% or more by the next session's close. The median move was -0.57%. These are measured outcomes after filings of this importance, not a forecast for this one.
Measured one observation per ticker per day, after exclusions. Current figures: Filing Impact Tracker · open dataset
At the time of this filing, FRPT was trading at $47.90 on NASDAQ in the Manufacturing sector, with a market capitalization of approximately $2.4B. The 52-week trading range was $46.45 to $89.80. This filing was assessed with negative market sentiment and an importance score of 7 out of 10.