Ford's August U.S. Sales Plunge 10.3% as SUV and EV Demand Collapses
F sits 27% above its 52-week low of $11.11.
Summary
Ford's August U.S. sales fell 10.3% year-over-year to 170,681 units, driven by a 23.3% drop in SUVs and a 41.5% plunge in electrified vehicles. Electric vehicle sales cratered 79.4% to just 2,197 units, while hybrids fell 19.9%. Trucks held relatively steady, down only 0.9%, and Mustang car sales rose 12.7%. Year-to-date sales are down 9.8% to 1.35 million units. This follows a 10.3% Q2 sales decline and underscores persistent weakness in Ford's core SUV and EV segments despite the company's raised full-year EBIT guidance. The sharp EV drop is particularly concerning given Ford's strategic pivot toward electrification. Traders will watch whether September sales stabilize and whether the company adjusts its full-year volume expectations.
At the time of this announcement, F was trading at $14.14 on NYSE in the Manufacturing sector, with a market capitalization of approximately $56.4B. The 52-week trading range was $11.11 to $17.78. This news item was assessed with negative market sentiment and an importance score of 7 out of 10. Source: dpa-AFX.