Ford Earns Top J.D. Power Initial Quality Award, First Time in 16 Years
Summary
Ford Motor Co. achieved top honors for initial quality among mass market brands in the latest J.D. Power study, marking its first time leading in 16 years with a score of 152 problems per 100 vehicles. This significant improvement follows years of lagging scores, costly warranty issues, and a recent stream of negative headlines including recalls and safety investigations. The award provides a strong positive counterpoint to ongoing concerns, indicating a potential turnaround in new vehicle quality and brand perception, which could impact future sales and warranty costs.
At the time of this announcement, F was trading at $13.90 on NYSE in the Energy & Transportation sector, with a market capitalization of approximately $55.1B. The 52-week trading range was $10.42 to $17.78. This news item was assessed with positive market sentiment and an importance score of 8 out of 10. Source: Reuters.