Interim CEO Discloses Truth API Revenue, User Decline, and Post-Merger Media Strategy
DJT sits 34% above its 52-week low of $6.96.
Summary
Trump Media's interim CEO shared the first revenue figures for its Truth API data feed, disclosed a 40% drop in Truth Social users, and outlined plans for media expansion after the merger.
Key Events · Earnings and Guidance · DJT
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Truth API Revenue Metrics Disclosed
Interim CEO Kevin McGurn revealed that about 10 groups, mostly high-frequency traders, have signed deals for the Truth API premium data feed at rates of $60,000–$100,000 per month, giving the first glimpse of revenue scale for the controversial product.
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Truth Social User Base Declining
According to Similarweb estimates, Truth Social's daily active users fell to approximately 261,000 in July 2026, down from over 436,000 a year earlier. McGurn acknowledged the decline while noting that the company is actively marketing the platform for the first time.
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Post-Merger Media Strategy Outlined
Plans to expand content offerings—including potential shows built around the Trump brand—were discussed by McGurn, who also indicated that a spin-off of media assets is possible after the TAE Technologies merger closes, expected by end of 2026.
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CEO Addresses Regulatory Scrutiny
Dismissing concerns that the Truth API feed constitutes insider trading, McGurn stated that posts are public information and that the service is standard industry practice. His comments come amid calls from two Democratic senators for an SEC investigation.
Analysis · DJT · Technology
For the first time, investors have concrete numbers to gauge the Truth API premium data feed: roughly 10 groups are paying $60,000–$100,000 per month, according to interim CEO Kevin McGurn in a Financial Times interview. Equally revealing, he acknowledged that Truth Social's daily active users have dropped to about 261,000 from 436,000 a year ago, offering a clear view of the platform's trajectory. McGurn also mapped out a strategic shift, including content expansion and a possible spin-off of media assets after the TAE merger, which could significantly alter the company's valuation.
At the time of this filing, DJT was trading at $9.33 on NASDAQ in the Technology sector, with a market capitalization of approximately $2.6B. The 52-week trading range was $6.96 to $18.97. This filing was assessed with neutral market sentiment and an importance score of 7 out of 10.