Disney Hikes Disney+ and Hulu Prices Up to $2.50, Matching Netflix
DIS is trading near its 52-week low of $92.185 (13% above the low).
Summary
Disney is raising prices on several streaming subscriptions, with standalone ad-free Disney+ and Hulu plans increasing by $2.50 to $21.49 per month, and ad-supported plans up $0.50 to $12.49. The ad-free bundle also sees a price increase, while the popular ad-supported bundle remains flat. New subscribers face the higher prices immediately, with existing subscribers seeing increases next month. This move follows similar price hikes by Netflix, Paramount, and Warner Bros. Discovery, and comes after Disney's Q3 FY2026 report showed streaming profitability and a 7% revenue increase. The price increase is a direct revenue lever for the direct-to-consumer segment, which has been a focus for margin improvement. Investors will watch subscriber churn in the next quarter to gauge elasticity, with the next earnings report expected in November.
At the time of this announcement, DIS was trading at $103.74 on NYSE in the Trade & Services sector, with a market capitalization of approximately $179.1B. The 52-week trading range was $92.19 to $117.09. This news item was assessed with positive market sentiment and an importance score of 7 out of 10. Source: Dow Jones Newswires.