Salesforce to Buy Braze for $5.66B in Cash, Bolstering Marketing Cloud
CRM sits 61% above its 52-week low of $146.32.
Summary
Salesforce agreed to acquire Braze for about $5.66 billion, or $47.50 per share in cash, funded from its balance sheet with no dilution. The deal is expected to close in Salesforce's fiscal 2028, pending Braze shareholder and regulatory approvals, and FY27 guidance is unchanged.
Updates
· Benzinga — Braze shares jumped 51.23% to $45.43 and Salesforce shares fell 2.98% to $235.22 in premarket trading after the deal announcement.
Key Events · M&A and Partnerships · CRM
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Salesforce to Acquire Braze for $5.66B
The definitive agreement values Braze at approximately $5.66 billion enterprise value, with Class A holders receiving $47.50 per share in cash.
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All-Cash, Non-Dilutive Funding
Consideration is expected to come from Salesforce's cash balance, so no shares are being issued and existing holders face no dilution from the deal.
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Near-Term Profitability Dilution
Management calls the deal growth accretive but dilutive to near-term profitability; FY27 guidance is unchanged and no FY28 guidance was given.
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Close Targeted for FY2028
Completion is expected in Salesforce's fiscal 2028 and is conditioned on approval by Braze shareholders and required regulatory approvals.
Analysis · CRM · Technology
Salesforce is paying $47.50 a share in cash — roughly $5.66 billion enterprise value — for Braze, a real-time customer engagement platform with about 2,770 customers. Because the deal is funded from the balance sheet, no new stock is issued and there is no dilution; the trade-off is cash leaving the balance sheet and near-term profitability dilution, which management flags while keeping FY27 guidance intact. Strategically, the acquisition fills the high-volume B2C mobile engagement gap in Marketing Cloud and adds data-engineering talent, but the payoff depends on closing — not expected until Salesforce's fiscal 2028 and subject to a Braze shareholder vote plus regulatory clearance.
How filings like this one have moved
In the 30 days to Oct 20, 2026, 37.4% of the 952 measured filings Wiseek scored 8 moved their stock by 5% or more by the next session's close. The median move was -0.87%. These are measured outcomes after filings of this importance, not a forecast for this one.
Measured one observation per ticker per day, after exclusions. Current figures: Filing Impact Tracker · open dataset
At the time of this filing, CRM was trading at $235.45 on NYSE in the Technology sector, with a market capitalization of approximately $199.5B. The 52-week trading range was $146.32 to $269.11. This filing was assessed with positive market sentiment and an importance score of 8 out of 10.