Church & Dwight Acquires Miss Mouth's Messy Eater Brand for $325M, Expects 2027 Cash Earnings Accretion
CHD sits 20% above its 52-week low of $81.33.
Summary
Church & Dwight acquired the Miss Mouth's Messy Eater brand for approximately $325 million. The acquired brand generated $80 million in sales and $28 million in EBITDA for 2025. This strategic acquisition is expected to be neutral to the company's 2026 EPS and accretive to cash earnings in 2027, strengthening its fabric care portfolio with a fast-growing, digitally native brand.
At the time of this announcement, CHD was trading at $97.63 on NYSE in the Trade & Services sector, with a market capitalization of approximately $23.1B. The 52-week trading range was $81.33 to $106.04. This news item was assessed with positive market sentiment and an importance score of 7 out of 10. Source: Dow Jones Newswires.