Celsius Q2: Rockstar Hits $66M, But Core Brand Slides 11.7%
CELH is trading near its 52-week low of $23.555 (12% above the low) on elevated volume (3.3× avg).
Summary
Celsius Holdings' Q2 results reveal a mixed picture: Rockstar net sales reached ~$66M after integration, but the core CELSIUS brand revenue fell 11.7% due to higher trade spending and SKU shifts. This follows the August 6 earnings release that sent shares down 18% on an EPS miss. The new detail on Rockstar's contribution and the brand decline magnitude adds context to the earlier selloff. Analysts have since cut price targets—Morgan Stanley to $42, JP Morgan to $52, Citigroup to $40—reflecting lowered expectations. The Rockstar integration is progressing, but the core brand's weakness remains a concern.
At the time of this announcement, CELH was trading at $26.35 on NASDAQ in the Trade & Services sector, with a market capitalization of approximately $7B. The 52-week trading range was $23.56 to $66.74. This news item was assessed with negative market sentiment and an importance score of 7 out of 10. Source: Wiseek News.