Byrna Halts Ammo Production, Takes $9.5M in Write-Downs as Q3 Margin Hits 79%
BYRN sits 42% above its 52-week low of $3.165.
Summary
Byrna stopped in-house ammo production this quarter, triggering a $6.0M inventory write-down and a $3.5M asset impairment. The move comes as Q3 gross margin improved to 79% (adjusted ~65%), aided by a tariff refund and higher-margin products. Online traffic strengthened in August with ~29,000 daily sessions, and the company added 50+ influencers and a partnership with The Bobby Bones Show. New senior executives for retail/channel and brand/marketing, plus two board members, round out the strategic shift. This follows the Q3 revenue miss of $15.3M reported on October 8, adding operational detail to the earlier disclosure.
At the time of this announcement, BYRN was trading at $4.48 on NASDAQ in the Industrial Applications And Services sector, with a market capitalization of approximately $105.8M. The 52-week trading range was $3.17 to $30.62. This news item was assessed with negative market sentiment and an importance score of 7 out of 10. Source: Wiseek News.