Bloomin' Brands Appoints Planet Fitness CEO Colleen Keating to Board of Directors

summarizeSummary

Bloomin' Brands announced the appointment of Colleen Keating, CEO of Planet Fitness, to its Board of Directors, effective February 11, 2026.

check_boxKey Events

• New Director Appointed

  Colleen Keating was appointed as a director, increasing the Board's size from ten to eleven members, effective February 11, 2026.

• Experienced Executive Joins Board

  Ms. Keating currently serves as CEO of Planet Fitness, Inc. and previously held senior leadership roles at FirstKey Homes LLC, InterContinental Hotels Group, and Starwood Hotels & Resorts Worldwide, Inc., bringing over 30 years of relevant experience.

• Compensation Committee Member

  In addition to her board role, Ms. Keating has been appointed as a member of the Board's Compensation Committee.

auto_awesomeAnalysis

Bloomin' Brands has strengthened its board with the appointment of Colleen Keating, a highly experienced executive with a strong background in the hospitality, real estate, and fitness industries. Her current role as CEO of Planet Fitness, coupled with prior leadership positions at InterContinental Hotels Group and Starwood Hotels & Resorts, brings valuable operational and consumer-focused expertise. This appointment, which also includes a seat on the Compensation Committee, is a positive governance move that could enhance strategic oversight and operational excellence for the restaurant company.