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BKNG
NASDAQ Energy & Transportation

Booking Holdings Q2: Net Income Doubles to $2B, FTC Threatens Priceline Complaint

Arie Shkolnikov · Analysis by Wiseek AI
More coverage: Travel & Leisure Stocks · Consumer
Sentiment info
Neutral
Importance info
7
Price
$205.001
Mkt Cap
$150.536B
52W Low
$150.14
52W High
$231.8
52W Position info
37% above low
Off High info
12% below high
Rel. Volume info
1.2× avg
Market data snapshot near publication time

BKNG sits 37% above its 52-week low of $150.14.

Summary

Booking Holdings reported Q2 2026 net income of $2.0 billion, more than double the prior year, but disclosed a new FTC threat against its Priceline unit and a higher tax rate.


Key Events · Earnings and Guidance · BKNG

  • Q2 Net Income Doubles

    Net income reached $2.0 billion, up 118% YoY, on revenue of $7.4 billion (+8%). Operating income rose 11% to $2.5 billion.

  • FTC Threatens Priceline Complaint

    FTC staff informed Priceline they intend to recommend a complaint alleging unfair or deceptive practices related to disclosures, fees, and billing. Priceline disagrees and is in discussions to resolve.

  • Transformation Savings Target Raised

    Expected annual run-rate savings from the transformation program increased to approximately $650 million, with the majority of incremental savings above the prior $550 million level to be realized in 2027.

  • Insider Trading Plans Adopted

    CFO Ewout Steenbergen adopted a 10b5-1 plan to sell up to 20,000 shares starting August 12, 2026. CHRO Paulo Pisano adopted a plan for 36,000 shares plus a percentage of future vesting, starting August 31, 2026.


Analysis · BKNG · Energy & Transportation

Booking Holdings delivered a strong Q2 with net income surging 118% to $2.0 billion on 8% revenue growth, driven by higher merchant bookings and cost discipline. However, the FTC staff intends to recommend a complaint against Priceline for unfair or deceptive practices, a new regulatory overhang. The company also raised its transformation savings target to $650 million annually, signaling ongoing margin focus. Two additional executives adopted 10b5-1 trading plans, adding to a pattern of insider selling. The effective tax rate jumped to 23.8%, partly due to higher unrecognized tax benefits, which could pressure future earnings.

At the time of this filing, BKNG was trading at $205.00 on NASDAQ in the Energy & Transportation sector, with a market capitalization of approximately $150.5B. The 52-week trading range was $150.14 to $231.80. This filing was assessed with neutral market sentiment and an importance score of 7 out of 10.

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BKNG - Latest Insights

BKNG
Aug 04, 2026, 5:32 PM EDT
Source: Reuters
Importance Score:
7
Price at Filing: $205.52
Real-time Price: $205.00 info
Change: -$0.5186 (-0.25%) info
Market Cap: $150.536B info
BKNG
Aug 04, 2026, 4:03 PM EDT
Filing Type: 8-K
Importance Score:
7
Price at Filing: $206.56
Real-time Price: $205.00 info
Change: -$1.56 (-0.75%) info
Market Cap: $150.536B info
BKNG
Jun 02, 2026, 4:57 PM EDT
Filing Type: 8-K
Importance Score:
7
Price at Filing: $167.15
Real-time Price: $205.00 info
Change: +$37.85 (+23%) info
Market Cap: $150.536B info
BKNG
May 11, 2026, 5:01 PM EDT
Filing Type: 8-K
Importance Score:
7
Price at Filing: $158.00
Real-time Price: $205.00 info
Change: +$47.00 (+30%) info
Market Cap: $150.536B info
BKNG
May 05, 2026, 5:56 PM EDT
Filing Type: FWP
Importance Score:
8
Price at Filing: $171.10
Real-time Price: $205.00 info
Change: +$33.90 (+20%) info
Market Cap: $150.536B info