Bilibili Inc.

Bilibili Inc. is a leading video community for young generations in China. The company operates a full-spectrum video community offering diverse content, including lifestyle, game, entertainment, anime, and knowledge. Bilibili's brand proposition is "All the Videos You Like." The community is built around users, content, content creators, and the interactions among them. The platform supports broad video-based content consumption scenarios, primarily centered on professional user-generated videos (PUGV), supplemented by live broadcasting and occupationally generated videos (OGV). Bilibili employs a user-centric commercialization model, generating revenues primarily from value-added services (VAS), advertising, mobile games, and IP derivatives and others. The company's cost of revenues includes revenue-sharing costs, content costs, server and bandwidth costs, staff costs, and IP derivatives and other costs. Bilibili's user base is young and culturally aspirational, with Generation Z+ forming its core. This user base is expanding to include various age groups and locations interested in a wide range of content.