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BFA
NYSE Trade & Services

Sazerac Eyes German Schnapps Maker Berentzen, Shares Soar 22%

Tom Rudovsky · Reported by Reuters
Sentiment info
Positive
Importance info
7
Price
$26.27
Mkt Cap
$11.9B
52W Low
$23.01
52W High
$31.14
52W Position info
14% above low
Off High info
16% below high
Rel. Volume info
1.2× avg
Market data snapshot near publication time

BFA is trading near its 52-week low of $23.01 (14% above the low).

Summary

Sazerac, the privately held spirits giant behind Southern Comfort and Fireball, is in takeover talks with Berentzen, a German schnapps maker with a market cap of about €35 million. Berentzen confirmed the discussions and its shares jumped 22% to a 14-month high. This follows Sazerac's unsolicited $32/share bid for Brown-Forman earlier this year, which was rejected as not actionable. The Berentzen move signals Sazerac's continued acquisition drive, though the target is much smaller and struggling with weak demand in Germany. For Brown-Forman, the news is a reminder of Sazerac's aggressive expansion but does not directly change its own situation.

At the time of this announcement, BFA was trading at $26.27 on NYSE in the Trade & Services sector, with a market capitalization of approximately $11.9B. The 52-week trading range was $23.01 to $31.14. This news item was assessed with positive market sentiment and an importance score of 7 out of 10. Source: Reuters.


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BFA - Latest Insights

BFA
Sep 14, 2026, 10:27 AM EDT
Source: Reuters
Importance Score:
7
Price at Filing: $26.86
Real-time Price: $26.27 info
Change: -$0.590 (-2%) info
Market Cap: $11.9B info
BFA
Sep 02, 2026, 1:32 PM EDT
Source: Benzinga
Importance Score:
7
Price at Filing: $27.98
Real-time Price: $26.27 info
Change: -$1.71 (-6%) info
Market Cap: $11.9B info
BFA
Sep 02, 2026, 8:10 AM EDT
Source: Reuters
Importance Score:
7
Price at Filing: $27.01
Real-time Price: $26.27 info
Change: -$0.740 (-3%) info
Market Cap: $11.9B info
BFA
Aug 22, 2026, 9:00 PM EDT
Source: Dow Jones Newswires
Importance Score:
8
Price at Filing: $29.06
Real-time Price: $26.27 info
Change: -$2.79 (-10%) info
Market Cap: $11.9B info
BFA
Aug 04, 2026, 2:37 PM EDT
Source: Reuters
Importance Score:
7
Price at Filing: $28.65
Real-time Price: $26.27 info
Change: -$2.38 (-8%) info
Market Cap: $11.9B info