Bath & Body Works to Sell Products in 600+ Ulta Beauty Stores Starting July 12
BBWI sits 37% above its 52-week low of $14.275.
Summary
Bath & Body Works will begin selling its fine fragrance mists, body creams, hand soaps, and candles in over 600 Ulta Beauty stores starting July 12. This partnership is a key part of Bath & Body Works' "Consumer First Formula" to boost sales and Ulta Beauty's "Ulta Beauty Unleashed" strategy to expand brand partnerships. For Bath & Body Works, this significantly broadens its physical retail distribution beyond its own stores and Amazon, supporting its turnaround efforts. For Ulta Beauty, it allows entry into the home fragrance and body care categories, which it sees as a "meaningful whitespace opportunity" to attract new customers and enhance its product assortment. The launch date for the partnership is July 12.
At the time of this announcement, BBWI was trading at $19.52 on NYSE in the Trade & Services sector, with a market capitalization of approximately $4B. The 52-week trading range was $14.28 to $33.96. This news item was assessed with positive market sentiment and an importance score of 8 out of 10. Source: Reuters.