BANK BRADESCO

Bradesco operates and manages its business through two segments: the banking segment, and the insurance, pension plans and capitalization bond segment. The company’s business strategy for 2025 focused on increasing profitability, streamlining operations, fostering greater autonomy, and enhancing agile decision-making. This strategy aims for Bradesco to be a full-service and profitable bank. The company adjusted its organizational structure by creating Business Units (BUs) including Wholesale, Wealth, Retail, Digital Business, Credit and Treasury, and Economic Research, along with Specialized Support Units. These BUs have dedicated client-focused areas responsible for defining value propositions, maintaining economic balance, and coordinating products and channels. The Wholesale, Wealth, Retail, and Digital Business BUs serve clients in different segments. In Retail, Bradesco is adjusting its service model to align with client preferences, balancing financial sustainability, customer-centricity, and profitable growth. In Wealth, Bradesco launched Bradesco Principal in 2024, a new client segmentation. For small and medium enterprises (SMEs), the company focuses on initiatives to improve efficiency, grow the client base, and enhance customer experience.