Bezos Plans $4.07 Billion Amazon Share Sale Under 10b5-1 Plan
AMZN sits 44% above its 52-week low of $196 on elevated volume (1.8× avg).
Summary
Jeff Bezos intends to sell 15 million Amazon shares (~$4.07 billion) under a 10b5-1 plan adopted in November 2025. The sale comes as Amazon stock trades near its 52-week high following strong Q2 results.
Key Events · Ownership and Investor Activity · AMZN
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Bezos Files to Sell 15M Shares
Jeffrey P. Bezos, Amazon's founder and executive chairman, filed a Form 144 to sell 15,000,000 shares with an approximate market value of $4.07 billion.
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Sale Under Pre-Existing 10b5-1 Plan
The planned sale is pursuant to a Rule 10b5-1 trading plan adopted on November 14, 2025, indicating the transaction was scheduled well in advance and is not a reaction to recent stock performance.
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No Recent Sales; Prior Charitable Donation
Bezos reported no open-market sales in the past three months, but noted a contribution of 220,200 shares to non-profit organizations in May 2026, which may have been sold by those entities.
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Stock Near 52-Week High After Strong Q2
The filing comes as Amazon shares trade near their 52-week high of $287.20, following a Q2 2026 earnings beat that saw AWS growth accelerate to 37% and net income surge to $62.6 billion.
Analysis · AMZN · Trade & Services
Amazon founder and executive chairman Jeff Bezos filed to sell 15 million shares worth roughly $4.07 billion. Because the sale is part of a pre-arranged 10b5-1 trading plan adopted in November 2025, it reflects planned diversification rather than a sudden loss of confidence. Still, the sheer size — one of the largest insider sales on record — will draw attention, especially with the stock near all-time highs after a blowout quarter. The filing also notes Bezos donated 220,200 shares to non-profits in May, which may have been sold recently.
How filings like this one have moved
In the 30 days to Sep 15, 2026, 35.6% of the 1100 measured filings Wiseek scored 8 moved their stock by 5% or more by the next session's close. The median move was -0.43%. These are measured outcomes after filings of this importance, not a forecast for this one.
Measured one observation per ticker per day, after exclusions. Current figures: Filing Impact Tracker · open dataset
At the time of this filing, AMZN was trading at $281.82 on NASDAQ in the Trade & Services sector, with a market capitalization of approximately $3.1T. The 52-week trading range was $196.00 to $287.20. This filing was assessed with neutral market sentiment and an importance score of 8 out of 10.