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YETI
NYSE Manufacturing

YETI Appoints Scott Bomar as New CFO, Michael McMullen Departs

Arie Shkolnikov · Analysis by Wiseek AI
More coverage: Travel & Leisure Stocks · Consumer
Sentiment info
Positive
Importance info
7
Price
$47.5
Mkt Cap
$3.846B
52W Low
$26.61
52W High
$51.29
52W Position info
79% above low
Off High info
7.4% below high
Rel. Volume info
1.8× avg
Market data snapshot near publication time

YETI sits 79% above its 52-week low of $26.61.

Summary

YETI Holdings, Inc. has appointed Scott Bomar, a seasoned finance executive from The Home Depot and Deluxe Corporation, as its new Chief Financial Officer, succeeding Michael McMullen.


Key Events · Executive and Board Changes · YETI

  • New CFO Appointed

    Scott Bomar has been appointed as Senior Vice President, Chief Financial Officer, and Treasurer, effective February 23, 2026.

  • Extensive Financial Background

    Mr. Bomar joins YETI from The Home Depot, Inc., where he served as Senior Vice President of Finance, and previously held the CFO position at Deluxe Corporation.

  • Compensation Package Detailed

    Mr. Bomar's compensation includes an annual base salary of $725,000, a $500,000 sign-on bonus, and sign-on equity grants totaling $3.5 million ($2.5M time-based RSUs, $1M performance-based RSUs).

  • Outgoing CFO Transition

    Michael McMullen's role as CFO will end, and he will provide transition services as a consultant until May 31, 2026.


Analysis · YETI · Manufacturing

YETI Holdings, Inc. announced a significant leadership change with the appointment of Scott Bomar as the new Chief Financial Officer. Mr. Bomar brings extensive financial and operational experience from large, consumer-focused retail environments, including nearly two decades at The Home Depot and a prior CFO role at Deluxe Corporation. This appointment suggests a strategic move to enhance financial leadership and support disciplined execution and profitable growth. The outgoing CFO, Michael McMullen, will provide transition services, indicating a smooth and planned succession.

How filings like this one have moved

In the 30 days to Oct 5, 2026, 29.2% of the 1498 measured filings Wiseek scored 7 moved their stock by 5% or more by the next session's close. The median move was -0.63%. These are measured outcomes after filings of this importance, not a forecast for this one.

Measured one observation per ticker per day, after exclusions. Current figures: Filing Impact Tracker · open dataset

At the time of this filing, YETI was trading at $47.50 on NYSE in the Manufacturing sector, with a market capitalization of approximately $3.8B. The 52-week trading range was $26.61 to $51.29. This filing was assessed with positive market sentiment and an importance score of 7 out of 10.

View Main SEC Filing

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YETI - Latest Insights

YETI
Sep 17, 2026, 8:08 AM EDT
Source: Dow Jones Newswires
Importance Score:
7
Price at Filing: $41.25
Real-time Price: $40.87 info
Change: -$0.380 (-0.92%) info
Market Cap: $2.983B info
YETI
Sep 17, 2026, 6:06 AM EDT
Filing Type: 8-K
Importance Score:
7
Price at Filing: $42.03
Real-time Price: $40.87 info
Change: -$1.16 (-3%) info
Market Cap: $2.983B info
YETI
Aug 13, 2026, 6:06 AM EDT
Filing Type: 10-Q
Importance Score:
7
Price at Filing: $50.10
Real-time Price: $40.87 info
Change: -$9.23 (-18%) info
Market Cap: $2.983B info
YETI
Aug 13, 2026, 6:04 AM EDT
Filing Type: 8-K
Importance Score:
8
Price at Filing: $50.10
Real-time Price: $40.87 info
Change: -$9.23 (-18%) info
Market Cap: $2.983B info
YETI
Aug 13, 2026, 6:01 AM EDT
Source: Dow Jones Newswires
Importance Score:
8
Price at Filing: $53.50
Real-time Price: $40.87 info
Change: -$12.63 (-24%) info
Market Cap: $2.983B info