Wayfair Co-Founder Steven Conine Files Intent to Sell $75K in Shares, Disclosing $19.5M in Recent Sales
W sits 70% above its 52-week low of $45.46.
Summary
Wayfair co-founder Steven K. Conine filed a Form 144 to sell $75,000 in shares, while also disclosing $19.5 million in sales over the last three months, extending a trend of insider selling.
Key Events · Ownership and Investor Activity · W
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Intent to Sell Shares
Steven K. Conine, an Officer and Director, filed a Form 144 indicating an intent to sell 1,000 Class A shares, valued at approximately $75,000.
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Disclosure of Recent Insider Sales
The filing also reports that Conine and the Conine Family Foundation have sold 254,000 shares for gross proceeds of $19,572,869.30 over the past three months.
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Continuation of Insider Selling Trend
This filing extends a pattern of significant insider selling by Wayfair executives, with over $37.5 million in net sales by active insiders in the last 90 days.
Analysis · W · Trade & Services
This Form 144 filing indicates Steven K. Conine, a co-founder, officer, and director, intends to sell a small amount of shares ($75,000). More significantly, the filing discloses that Conine and his family foundation have already sold approximately $19.5 million worth of shares over the past three months. This continues a pattern of significant insider selling at Wayfair, contributing to the overall distribution signal from executives.
How filings like this one have moved
In the 30 days to Sep 15, 2026, 29.9% of the 1678 measured filings Wiseek scored 7 moved their stock by 5% or more by the next session's close. The median move was -0.25%. These are measured outcomes after filings of this importance, not a forecast for this one.
Measured one observation per ticker per day, after exclusions. Current figures: Filing Impact Tracker · open dataset
At the time of this filing, W was trading at $77.40 on NYSE in the Trade & Services sector, with a market capitalization of approximately $10.3B. The 52-week trading range was $45.46 to $119.98. This filing was assessed with negative market sentiment and an importance score of 7 out of 10.