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PLBY
NASDAQ Trade & Services

Playboy Repurchases 15% of Shares from Fortress at 30% Discount, Backstopped by Key Investors

Arie Shkolnikov · Analysis by Wiseek AI
More coverage: Travel & Leisure Stocks · Consumer
Sentiment info
Positive
Importance info
9
Price
$1.51
Mkt Cap
$168.152M
52W Low
$1.185
52W High
$2.75
52W Position info
27% above low
Off High info
45% below high
Rel. Volume info
0.5× avg
Market data snapshot near publication time

PLBY sits 27% above its 52-week low of $1.185.

Summary

Playboy is buying back a substantial portion of its shares from Fortress at a deep discount, a move that is highly accretive and supported by other major investors.


Key Events · Ownership and Investor Activity · PLBY

  • Repurchase of 16.6 Million Shares

    Playboy, Inc. will repurchase 16,589,531 shares of common stock from Fortress Investment Group for an aggregate price of $17,419,007.55. This represents nearly 15% of the company's outstanding shares.

  • Significant Discount to Market Price

    The shares are being repurchased at $1.05 per share, which is approximately a 30% discount to the current market price of $1.51.

  • Backstop by Major Investors

    The repurchase is fully backstopped by Rizvi Traverse Management, LLC and The Million S.a.r.l., two of Playboy's largest current investors and affiliates of directors, ensuring the transaction's completion.

  • Fortress Exits Equity Stake

    Fortress Investment Group is selling its entire equity position in Playboy, though it will remain the company's primary senior secured lender.


Analysis · PLBY · Trade & Services

This 8-K details Playboy's strategic repurchase of 16.6 million shares, representing nearly 15% of its outstanding stock, from Fortress Investment Group at a significant discount to the current market price. The transaction is highly accretive to earnings per share and signals strong management confidence in the company's undervaluation. The backstop agreement with other major investors ensures the completion of the buyback, removing a potential market overhang and reinforcing investor conviction.

At the time of this filing, PLBY was trading at $1.51 on NASDAQ in the Trade & Services sector, with a market capitalization of approximately $168.2M. The 52-week trading range was $1.19 to $2.75. This filing was assessed with positive market sentiment and an importance score of 9 out of 10.

View Main SEC Filing

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PLBY - Latest Insights

PLBY
Jun 23, 2026, 4:05 PM EDT
Filing Type: SCHEDULE 13D/A
Importance Score:
8
Price at Filing: $1.50
Real-time Price: $1.18 info
Change: -$0.3212 (-21%) info
Market Cap: $136.702M info
PLBY
Jun 22, 2026, 9:33 AM EDT
Source: Wiseek News
Importance Score:
8
Price at Filing: $1.57
Real-time Price: $1.18 info
Change: -$0.3862 (-25%) info
Market Cap: $136.702M info
PLBY
Jun 22, 2026, 8:31 AM EDT
Source: Dow Jones Newswires
Importance Score:
9
Price at Filing: $1.50
Real-time Price: $1.18 info
Change: -$0.3212 (-21%) info
Market Cap: $136.702M info
PLBY
Jun 17, 2026, 8:36 AM EDT
Filing Type: 8-K
Importance Score:
8
Price at Filing: $1.46
Real-time Price: $1.18 info
Change: -$0.2812 (-19%) info
Market Cap: $136.702M info
PLBY
Jun 04, 2026, 9:03 AM EDT
Filing Type: 8-K
Importance Score:
8
Price at Filing: $1.34
Real-time Price: $1.18 info
Change: -$0.1612 (-12%) info
Market Cap: $136.702M info