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NVDA
NASDAQ Technology

Nvidia to Raise AI Server Prices Over 15% Amid Soaring Memory Costs

Tom Rudovsky · Reported by Reuters
More coverage: Semiconductor Stocks · Technology
Sentiment info
Negative
Importance info
8
Price
$215.38
Mkt Cap
$5.196T
52W Low
$164.07
52W High
$236.54
52W Position info
31% above low
Off High info
8.9% below high
Rel. Volume info
0.7× avg
Market data snapshot near publication time

NVDA sits 31% above its 52-week low of $164.07.

Summary

Nvidia has notified major customers that prices for servers containing its AI chips will rise by more than 15% in many cases, effective on systems shipped early next year. The increases, driven by soaring memory chip costs, will affect systems with the flagship Vera Rubin and Grace Blackwell chips, with the exact hike depending on chip generation and memory configuration. This is a significant pricing action for a company with a market cap over $5 trillion, and it could pressure margins for hyperscalers and other buyers while boosting Nvidia's revenue per unit. The move follows a period of strong demand and supply constraints, and it may signal Nvidia's ability to pass on rising input costs. Traders will watch for customer reactions and any impact on order volumes.

At the time of this announcement, NVDA was trading at $215.38 on NASDAQ in the Technology sector, with a market capitalization of approximately $5.2T. The 52-week trading range was $164.07 to $236.54. This news item was assessed with negative market sentiment and an importance score of 8 out of 10. Source: Reuters.


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NVDA - Latest Insights

NVDA
Aug 21, 2026, 12:11 PM EDT
Source: Reuters
Importance Score:
7
Price at Filing: $215.94
Real-time Price: $215.38 info
Change: -$0.560 (-0.26%) info
Market Cap: $5.196T info
NVDA
Aug 21, 2026, 10:22 AM EDT
Source: Reuters
Importance Score:
7
Price at Filing: $215.20
Real-time Price: $215.38 info
Change: +$0.180 (+0.08%) info
Market Cap: $5.196T info
NVDA
Aug 21, 2026, 6:43 AM EDT
Source: Benzinga
Importance Score:
7
Price at Filing: $218.44
Real-time Price: $215.38 info
Change: -$3.06 (-1%) info
Market Cap: $5.196T info
NVDA
Aug 21, 2026, 6:00 AM EDT
Source: Reuters
Importance Score:
7
Price at Filing: $217.28
Real-time Price: $215.38 info
Change: -$1.90 (-0.87%) info
Market Cap: $5.196T info
NVDA
Aug 21, 2026, 3:14 AM EDT
Source: Wiseek News
Importance Score:
7
Price at Filing: $217.05
Real-time Price: $215.38 info
Change: -$1.67 (-0.77%) info
Market Cap: $5.196T info