Nike Sinks to 2014 Low, Down 38% in 2026 as Turnaround Stalls
NKE is trading near its 52-week low of $38.86 (2.1% above the low).
Summary
Nike closed at $39.09 on Monday, its lowest since 2014, down 4% and the worst performer in the Dow, shaving 9.75 points off the index. The stock is now down 38% in 2026, badly lagging the market's 14% gain. This follows a string of underwhelming updates: a new CFO in June, Q4 results that beat estimates but showed weakness outside the U.S., and a FIFA World Cup that failed to lift sales. HSBC warns near-term sales show no turnaround, while Jefferies sees stabilization in China and performance sports but expects sportswear and Jordan to stay negative through 2027. The market is pricing in a prolonged recovery, and the stock's breach of the 2014 low removes a key psychological support level.
At the time of this announcement, NKE was trading at $39.67 on NYSE in the Trade & Services sector, with a market capitalization of approximately $58.8B. The 52-week trading range was $38.86 to $80.17. This news item was assessed with negative market sentiment and an importance score of 7 out of 10. Source: Dow Jones Newswires.