Marriott Faces Owner Rebellion Over $1B Loyalty Program Revenue Share
MAR sits 58% above its 52-week low of $253.555.
Summary
Dozens of Marriott hotel owners are rebelling against the Bonvoy loyalty program, demanding a larger share of the nearly $1 billion in fee revenue Marriott expects from co-branded credit cards this year. Owners, representing nearly 1,000 hotels, claim they bear the costs of loyalty stays while Marriott profits significantly from credit card partnerships. This dispute introduces a new operational challenge for Marriott, following recent positive news including strong Q1 results and a raised RevPAR forecast. The conflict could force Marriott to increase compensation to franchisees, impacting its profitability from this growing revenue stream. Marriott is currently renegotiating credit-card agreements, which will be a key point for owner demands.
At the time of this announcement, MAR was trading at $400.00 on NASDAQ in the Trade & Services sector, with a market capitalization of approximately $105.6B. The 52-week trading range was $253.56 to $410.98. This news item was assessed with negative market sentiment and an importance score of 8 out of 10. Source: Dow Jones Newswires.