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HOG
NYSE Manufacturing

$1B Loan Sale Boosts Harley-Davidson Capital Amid Mixed Q4 Results

Tom Rudovsky · Reported by Wiseek News
More coverage: Automotive Stocks · Consumer
Sentiment info
Positive
Importance info
9
Price
$22.496
Mkt Cap
$2.51B
52W Low
$17.09
52W High
$31.25
52W Position info
32% above low
Off High info
28% below high
Rel. Volume info
0.9× avg
Market data snapshot near publication time

HOG sits 32% above its 52-week low of $17.09.

Summary

Harley-Davidson reported Q4 revenue down 27.8% year-over-year to $496.2 million, though adjusted revenue surpassed estimates. The company made a significant strategic move by selling most of its retail loans to KKR and PIMCO, which freed approximately $1 billion in capital and reduced the capital requirements for its financial services arm (HDFS). This substantial capital infusion is a highly material event for the company, especially given its market capitalization, and appears to be the primary driver behind the stock's positive reaction despite the revenue decline. Separately, the company is recalling about 17,000 2025-2026 Softail motorcycles due to a critical brake line defect, an event that was previously reported earlier today. Traders will be watching how the freed capital is deployed and the ongoing financial and reputational impact of the recall.

At the time of this announcement, HOG was trading at $22.50 on NYSE in the Manufacturing sector, with a market capitalization of approximately $2.5B. The 52-week trading range was $17.09 to $31.25. This news item was assessed with positive market sentiment and an importance score of 9 out of 10. Source: Wiseek News.


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HOG - Latest Insights

HOG
Jul 23, 2026, 12:29 PM EDT
Source: Dow Jones Newswires
Importance Score:
8
Price at Filing: $26.19
Real-time Price: $24.81 info
Change: -$1.38 (-5%) info
Market Cap: $2.612B info
HOG
Jul 23, 2026, 7:00 AM EDT
Source: PR Newswire
Importance Score:
8
Price at Filing: $27.01
Real-time Price: $24.81 info
Change: -$2.20 (-8%) info
Market Cap: $2.612B info
HOG
Jul 23, 2026, 6:50 AM EDT
Filing Type: 8-K
Importance Score:
8
Price at Filing: $28.22
Real-time Price: $24.81 info
Change: -$3.41 (-12%) info
Market Cap: $2.612B info
HOG
Jul 23, 2026, 6:50 AM EDT
Source: Dow Jones Newswires
Importance Score:
7
Price at Filing: $28.22
Real-time Price: $24.81 info
Change: -$3.41 (-12%) info
Market Cap: $2.612B info
HOG
Jul 08, 2026, 6:24 PM EDT
Source: Binance News
Importance Score:
9
Price at Filing: $25.30
Real-time Price: $24.81 info
Change: -$0.490 (-2%) info
Market Cap: $2.612B info