Hepsiburada Completes Planned CEO Transition, Appoints New Leadership Structure
HEPS sits 35% above its 52-week low of $2.15.
Summary
Hepsiburada has finalized its planned CEO transition, appointing Ender Özgün as the new CEO and Hakan Karadoğan as CEO of the Delivery business, signaling a strategic focus on its core operations.
Key Events · Executive and Board Changes · HEPS
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CEO Transition Completed
Nilhan Gökçetekin has stepped down as Chief Executive Officer, effective July 1, 2026, completing a planned transition first announced in December 2025.
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New Chief Executive Officer Appointed
Ender Özgün, previously Chief Commercial Officer, has been appointed Chief Executive Officer of Hepsiburada, with overall responsibility for the company.
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Dedicated Delivery CEO Role Created
Hakan Karadoğan, formerly CEO of Logistics, will now lead Hepsiburada's Delivery business as Chief Executive Officer, reflecting a new strategic leadership structure.
Analysis · HEPS · Trade & Services
This filing announces the completion of a previously planned CEO transition, with Nilhan Gökçetekin stepping down and Ender Özgün appointed as the new Chief Executive Officer. A significant strategic development is the creation of a dedicated CEO role for the Delivery business, filled by Hakan Karadoğan. This new leadership structure reflects a focused approach to the company's core commerce platform and logistics capabilities, promoting experienced internal leaders.
At the time of this filing, HEPS was trading at $2.90 on NASDAQ in the Trade & Services sector, with a market capitalization of approximately $1B. The 52-week trading range was $2.15 to $3.33. This filing was assessed with neutral market sentiment and an importance score of 7 out of 10.