CEO Christian Cocks Sells $19.7M in Hasbro Stock Following Option Exercise
HAS has more than doubled off its 52-week low of $49.
Summary
Hasbro CEO Christian P. Cocks sold $19.7 million in company stock after exercising options, marking another substantial insider sale following a recent Form 144 filing.
Key Events · Ownership and Investor Activity · HAS
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CEO Sells $19.7 Million in Stock
Christian P. Cocks, CEO and Director, sold 196,411 shares of Hasbro common stock for a total value of $19,706,037. The sales occurred at weighted average prices between $100.32 and $100.85 per share on February 26, 2026.
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Option Exercise Precedes Sale
The sale followed the exercise of options to acquire 196,411 shares at an exercise price of $55.78 per share, totaling $10,955,806.
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Continues Insider Distribution Trend
This transaction marks another significant insider sale by the CEO, following a $18.8 million sale on February 17th and a Form 144 filing on February 27th indicating intent to sell a similar amount.
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Reduced Direct Holdings
Post-transaction, Christian P. Cocks' direct holdings in Hasbro common stock decreased to 303,310 shares.
Analysis · HAS · Manufacturing
Hasbro CEO Christian P. Cocks executed options and subsequently sold $19.7 million worth of company stock on February 26, 2026. This transaction, which follows a Form 144 filing on February 27th indicating intent to sell a similar amount, represents the actual execution of that intent and adds to a pattern of significant insider distribution. This is the second substantial sale by the CEO in recent weeks, following an $18.8 million sale on February 17th. Such consistent insider selling by a key executive could be interpreted negatively by investors, especially given the company's recent financial performance, which included a reported net loss and goodwill impairment in its latest 10-K.
At the time of this filing, HAS was trading at $98.96 on NASDAQ in the Manufacturing sector, with a market capitalization of approximately $13.9B. The 52-week trading range was $49.00 to $106.98. This filing was assessed with negative market sentiment and an importance score of 8 out of 10.