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GOOG
NASDAQ Technology

Alphabet boosts AI capex to $350B+, launches new Gemini model, faces UK Play Store regulatory threat

Tom Rudovsky · Reported by Wiseek News
More coverage: Internet Stocks · Communication
Sentiment info
Neutral
Importance info
9
Price
$353.22
Mkt Cap
$4.297T
52W Low
$173.88
52W High
$404.47
52W Position info
103% above low
Off High info
13% below high
Rel. Volume info
1.0× avg
Market data snapshot near publication time

GOOG has more than doubled off its 52-week low of $173.88.

Summary

Alphabet is significantly increasing its capital expenditure forecasts for 2027 and 2028 to $350 billion and $375 billion respectively, primarily for AI and cloud infrastructure. This follows the company's earlier announcement of a $700 billion capex plan for 2026, reinforcing a narrative of aggressive investment in AI. The company also launched Nano Banana 2 Lite, a cheaper Gemini image generation model. However, the UK regulator proposed changes to Google Play that could allow developers to bypass Google's billing system, posing a material risk to app store revenue. Additionally, its Waymo unit recalled nearly 3,900 robotaxis due to a software bug. The CMA decision on Google Play changes is expected later this year.

At the time of this announcement, GOOG was trading at $353.22 on NASDAQ in the Technology sector, with a market capitalization of approximately $4.3T. The 52-week trading range was $173.88 to $404.47. This news item was assessed with neutral market sentiment and an importance score of 9 out of 10. Source: Wiseek News.


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GOOG - Latest Insights

GOOG
Oct 09, 2026, 9:00 PM EDT
Source: Dow Jones Newswires
Importance Score:
7
Price at Filing: $347.90
Real-time Price: $347.90 info
Change: $0 (0%) info
Market Cap: $4.28T info
GOOG
Oct 09, 2026, 11:25 AM EDT
Source: MFN by Modular Finance
Importance Score:
7
Price at Filing: $347.87
Real-time Price: $347.90 info
Change: +$0.030 (+0.01%) info
Market Cap: $4.28T info
GOOG
Oct 08, 2026, 7:09 PM EDT
Source: Reuters
Importance Score:
7
Price at Filing: $345.50
Real-time Price: $347.90 info
Change: +$2.40 (+0.69%) info
Market Cap: $4.28T info
GOOG
Oct 08, 2026, 3:15 PM EDT
Source: Reuters
Importance Score:
7
Price at Filing: $344.43
Real-time Price: $347.90 info
Change: +$3.47 (+1%) info
Market Cap: $4.28T info
GOOG
Oct 08, 2026, 10:36 AM EDT
Source: Reuters
Importance Score:
7
Price at Filing: $348.81
Real-time Price: $347.90 info
Change: -$0.905 (-0.26%) info
Market Cap: $4.28T info