Officer William B. Cyr Files Intent to Sell $2.1M in Shares Amidst Ongoing Insider Sales
FRPT is trading near its 52-week low of $46.76 (3.8% above the low).
Summary
Freshpet officer and director William B. Cyr intends to sell $2.1 million in company shares, adding to a pattern of recent insider sales while the stock is near its 52-week low.
Key Events · Ownership and Investor Activity · FRPT
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Officer Files Intent to Sell Shares
William B. Cyr, an officer and director, filed a Form 144 to sell 42,693 shares of common stock, valued at approximately $2.1 million.
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Follows Recent Insider Sales
This proposed sale adds to a pattern of insider selling by Cyr and his family, who have already sold 93,320 shares for over $4.6 million in the last three months.
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Stock Trading Near 52-Week Low
The intent to sell comes as Freshpet's stock is trading near its 52-week low of $46.76, potentially amplifying negative investor sentiment.
Analysis · FRPT · Manufacturing
William B. Cyr, an officer and director, has filed a Form 144 indicating an intent to sell approximately $2.1 million worth of Freshpet shares. This proposed sale follows recent sales by Cyr and his family totaling over $4.6 million in the past three months, and comes as the stock trades near its 52-week low. The continued insider selling, particularly from a key executive, could be interpreted negatively by investors, suggesting a lack of confidence or a need for liquidity at a challenging time for the stock.
How filings like this one have moved
In the 30 days to Oct 5, 2026, 29.2% of the 1496 measured filings Wiseek scored 7 moved their stock by 5% or more by the next session's close. The median move was -0.63%. These are measured outcomes after filings of this importance, not a forecast for this one.
Measured one observation per ticker per day, after exclusions. Current figures: Filing Impact Tracker · open dataset
At the time of this filing, FRPT was trading at $48.56 on NASDAQ in the Manufacturing sector, with a market capitalization of approximately $2.4B. The 52-week trading range was $46.76 to $89.80. This filing was assessed with negative market sentiment and an importance score of 7 out of 10.