eToro Launches Platinum+ Subscription Tier, Targeting Stable Recurring Revenue
Summary
eToro has introduced its Platinum+ subscription tier, priced at $14.99 monthly or $149.99 annually, removing the previous $50,000 account balance requirement. This strategic move aims to diversify revenue streams and reduce reliance on volatile crypto trading, which accounted for 91% of Q2 revenue. The new tier, initially rolling out in the UK and EU, offers premium benefits including a Black Visa debit card with 4% stock back, a dedicated account manager, 3.55% interest on cash, and an 85% revenue share on crypto staking. This initiative mirrors Robinhood's successful recurring-revenue model and is a significant step for eToro, which IPO'd in May 2025, to build more stable cash flow. Traders will watch for subscriber uptake and the impact on future earnings reports as the company pivots towards a more diversified revenue base.
At the time of this announcement, ETOR was trading at $36.39 on NASDAQ in the Finance sector, with a market capitalization of approximately $2.9B. The 52-week trading range was $24.74 to $79.96. This news item was assessed with positive market sentiment and an importance score of 7 out of 10. Source: Finance Magnates.